What others think of your business has never been so open and public. Frame the narrative for your reputation!
Everyone has an opinion! And, in this day and age, these opinions are spread far and wide across the internet, thanks to social media, review sites, blogs and so forth.
For the business owner, this is a double edge sword. On the one hand, many businesses have made their mint on viral digital media. But, for others, it can result in a massive drop in their turnover. Consider this, just half a star’s difference on a restaurant review site yields significant differences in the number of peak night bookings… Half a star!
Reputation Management aims to create more positive online conversations about your business, brand or product.
Often, this begins with mending the relationship between the business and its current disgruntled customers, usually with some well crafted, non-defensive, responses to criticism.
Not all reputation marketing is defensive. One pre-emptive measure that can be taken in the interest of your brand is ensuring that you own all the domain names and social assets around your business. You don’t want other people skimming off the top of your traffic by having the same (or very similar) name. Moreover, you want your brand to be strong and for your customers to be able to find you easily, however, they choose to digitally engage with you (be it through a website, Pinterest, Instagram, YouTube etc).
Other ways we can help you with reputation management:
Negative content filtering and negative content removal.
Whether you are looking to repair, monitor or bolster your online reputation, or are simply after an iron-clad online brand presence, we can help. Please contact us to discuss your needs.